The four regulated roles
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Regulation distributes duties across the supply chain: a Provider builds the system, an Importer brings it in, a Distributor passes it on, and a Deployer puts it to work - but a deployer can become a provider by making a substantial modification to a high-risk system.
Regulation distributes duties across the supply chain. Definitions first, then who carries what.
The market chain โ Provider builds it ยท Importer brings it in ยท Distributor passes it on ยท Deployer puts it to work.
| Role | Definition & responsibilities | Example |
|---|---|---|
| ๐ ๏ธ Provider | Develops and makes AI systems available on the market, directly or via a third party (sometimes called 'developers'). Most extensive obligations - they control design, testing and risk mitigation, with duties spanning the entire life cycle including post-market monitoring and transparency. | Tech company building an AI diagnostic tool; in South Korea a developer of high-impact AI must establish risk management and documentation before launch |
| ๐ข Deployer | The entity or professional user applying an AI system for a specific purpose. Responsible for safe, ethical use - transparency, fairness, human oversight, data protection, risk monitoring. | Hospital using the diagnostic tool to assist doctors; in Colorado (SB 24-205) a bank using AI for loan approvals must run an algorithmic impact assessment before deployment |
| ๐ Importer | Brings an AI system into the domestic market from a third country โ must verify compliance with local law before it reaches the market. Under the EU AI Act, importers must be located or established in the EU. | US company selling an AI financial tool in the EU needs a designated EU importer confirming compliance pre-deployment |
| ๐ฆ Distributor | Any entity, other than the provider or importer, making AI available on the market โ ensures conformity and proper handling in the supply chain before systems reach end users. | South Korean vendor reselling overseas AI is a distributor under the AI Basic Act โ confirms high-impact compliance pre-market |
A deployer can become a provider by making a substantial modification to a high-risk system, or by modifying a non-high-risk system in a way that makes it high risk. That switch brings the provider's full obligation set with it.
Key terms - quick answers
What is “Provider”?
What is “Deployer”?
What is “Importer”?
What is “Distributor”?
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